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5 Simple Steps to Launch Your CTV advertising campaign with Splad

Welcome to the world of CTV advertising! This guide will walk you through the process of setting up your very own CTV ad campaign.

Step 1: Campaign & Budget

Start by giving your campaign a catchy name that represents your brand or product.

 

  1. Choose the campaign category that aligns with your objectives.
  2. Pick your campaign’s start and end dates, or simply launch it right away.
  3. Set your total budget and remember that your daily budget should be at least $50.
  4. Consider enabling smart bid optimization to maximize your budget efficiency.
  5. Specify the minimum and maximum CPM (Cost Per Thousand Reaches) for your campaign goals.

Step 2: Optimization

In this step, we’ll ensure you have the tools to track your campaign’s performance.
  1. Insert the provided pixel code into your website to track conversions via Google Analytics.
  2. Tailor the frequency of unique users seeing your ad within specific time frames, like hourly and within 24 hours.

Step 3: Targeting

Get your campaign in front of the right audience with precise targeting options.

 

  1. Handpick the content categories where you want your ad campaign to appear.
  2. Select your audience’s location, whether it’s a state or a specific zip code.
  3. Choose the days and times for displaying your ads, such as weekends or weekdays.
  4. If necessary, target specific device brands and models for maximum reach.
  5. If you’d like to retarget users who visited your website, integrate the provided pixel into your site.
  6. Add the domains you wish to retarget your audience from.

Step 4: Ads

Now it’s time to get creative with your ad campaign. Follow these steps:
  • Click on the “New Creative” button
  • Fill in all the necessary information about your ad campaign.

    • Step 5: Finish

    Your campaign is almost ready to go live!

    1. Your campaign will undergo review and approval, typically within 24 hours.
    2. Once approved, you have the option to start your campaign immediately or schedule it for a specific time.
    3. Make sure your account has funds. To add funds tap on Add funds button and top up using a credit card. If you want to do a wire transfer, contact our support team at support@splad.co

    Thank you for choosing Splad! We believe this guide will make setting up your first CTV advertising campaign a breeze.